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Author: Ken Blanchard

Narrator: Ryan

Format: MP3

IBSN: 9780688123161

Language: English

Publish Date: 19/05/1992

Audiobook length: 31 min

Contents

Chapter 1The Basics of Exceptional Customer Service - Creating Raving Fans
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Chapter 2Decide What You Want - A Vision for Customer Service Excellence
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Chapter 3Discover What the Customer Wants - Listening to Customers
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Chapter 4Deliver Consistently - Turning Vision into Reality
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Chapter 5Flexibility and Personalization - Tailoring Service to Individual Customers
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Chapter 6The Role of Employee Empowerment in Creating Raving Fans
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Chapter 7Sustaining Raving Fans Over the Long Term - Key Takeaways
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Why listen to Raving Fans

Listening to the summary audiobook of "Raving Fans" by Ken Blanchard is an insightful way to grasp the essence of creating exceptional customer experiences. Blanchard’s engaging storytelling and actionable principles emphasize the importance of not just satisfying customers, but transforming them into enthusiastic advocates for your brand. By absorbing these key takeaways in a concise format, you can quickly learn how to foster loyalty and drive business growth, making it an invaluable resource for anyone looking to enhance their customer service strategy.

Author : Ken Blanchard

Ken Blanchard is a renowned American author, speaker, and management expert best known for his groundbreaking work in the field of leadership and organizational development. With a prolific career spanning several decades, Blanchard has co-authored more than 60 books, including the seminal "The One Minute Manager," which has sold over 15 million copies and been translated into numerous languages. Widely regarded for his ability to distill complex management principles into actionable insights, Blanchard's work has influenced countless leaders and organizations worldwide. Committed to the principles of servant leadership, he co-founded The Ken Blanchard Companies, which provides training and consulting services aimed at fostering effective leadership and improving organizational performance. His collaborative and innovative approach continues to inspire and empower individuals and teams to achieve excellence.

Key Insights from Raving Fans

  • Raving Fans emphasizes the importance of creating customer loyalty by going above and beyond basic service expectations. It encourages businesses to understand that delighted customers become passionate advocates who drive word-of-mouth marketing.
  • The concept of 'defining your vision' plays a crucial role in delivering exceptional service. By clearly outlining what you want your customers to experience, you can align your efforts to consistently meet and exceed those expectations.
  • The book introduces the 'One-Percentage Rule,' suggesting that small, incremental improvements in customer experience can significantly enhance overall satisfaction. By focusing on continuous, manageable enhancements, businesses can cultivate a culture of raving fans.
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Brief In, Brilliance Out

Contact: buildlearn.bk@gmail.com