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Author: Sean Ellis, Morgan Brown

Narrator: Ryan

Format: MP3

IBSN: 9780451497215

Language: English

Publish Date: 25/04/2017

Audiobook length: 31 min

Contents

Chapter 1Overview
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Chapter 2How to build a complete growth-hacking system
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Chapter 3Using growth hacking to turn strangers into loyal users through
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Chapter 4Summary & Review
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Why listen to Hacking Growth

Listening to the summary audiobook of "Hacking Growth" by Sean Ellis and Morgan Brown is essential for anyone looking to enhance their marketing and business strategies. The audiobook distills powerful insights on the growth hacking methodology, emphasizing data-driven decision-making, innovative marketing tactics, and the importance of cross-functional collaboration. By succinctly presenting these concepts, it affords listeners valuable takeaways that can be applied to accelerate business growth and drive customer engagement in today’s competitive landscape, all while saving time and ensuring that you grasp the core principles without delving into the full text.

Author : Sean Ellis, Morgan Brown

This book has two authors. Sean Ellis is the founder of growth hacking. He has helped more than four companies grow rapidly. While he was working for Dropbox as an interim head of marketing, the company experienced growth of over 500 percent every year. This book is a summary of Sean Ellis’s theory and experience. Morgan Brown is a senior startup marketing specialist. He established GrowthHackers.com with Ellis. He was the CEO of Inman News and now works at Facebook.

Key Insights from Hacking Growth

  • Hacking Growth emphasizes the importance of a data-driven mindset in driving innovation and growth within organizations. By leveraging analytics, teams can better identify opportunities for user engagement and maximize customer lifetime value.
  • The book advocates for the integration of product, marketing, and engineering teams, forming a holistic approach to growth. This cross-functional collaboration fosters an agile environment where rapid experimentation can occur, allowing companies to adapt and scale quickly.
  • Customer feedback is highlighted as a critical component in the growth hacking process. By continuously listening to users and iterating based on their needs, companies can refine their offerings and enhance customer experiences.
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Brief In, Brilliance Out

Contact: buildlearn.bk@gmail.com