Author: Jonah Berger
Narrator: Ryan
Format: MP3
IBSN: 9781451686579
Language: English
Publish Date: 01/03/2013
Audiobook length: 31 min
Chapter 2How to design contagious products Chapter 3How to make products contagious through promotion Chapter 4Summary & Review Just Mercy by Stevenson Bryan
10 Secrets for Success and Inner Peace
Listening to the summary audiobook of "Contagious" by Jonah Berger is essential for anyone interested in understanding the mechanics of why ideas and products spread. Berger distills complex concepts of social transmission and word-of-mouth marketing into actionable insights, highlighting six principles that make content contagious. By engaging with this summary, you can quickly grasp the key takeaways and apply them to enhance your own marketing strategies, drive engagement, and ultimately influence consumer behavior more effectively, all while saving time compared to reading the full text.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania who specializes in marketing. He has published many articles in top-tier academic journals, and his work also appeared in many journals such as The New York Times, the Wall Street Journal, Harvard Business Review, and Wired. His research has been awarded as the New York Times’s “Year in Ideas”, and Wharton granted him the title of “Iron Prof”.
- People share things that are emotionally resonant because emotions drive sharing. When products or ideas trigger strong feelings, they become more contagious and spread more easily.
- Social currency plays a crucial role in why people share. When individuals share something that makes them appear knowledgeable or special, they gain social capital among their peers.
- Practical value is a powerful motivator for sharing content. When people believe something is useful or helpful, they are more likely to pass it along to others who may benefit.
Brief In, Brilliance Out
Contact: buildlearn.bk@gmail.com
Author: Jonah Berger
Narrator: Ryan
Format: MP3
IBSN: 9781451686579
Language: English
Publish Date: 01/03/2013
Audiobook length: 31 min
Chapter 2How to design contagious products Chapter 3How to make products contagious through promotion Chapter 4Summary & Review Just Mercy by Stevenson Bryan
10 Secrets for Success and Inner Peace
City of Bones by Michael Connelly
A New Earth by Editorial América
So Good They Can't Ignore You
Act Like a Leader, Think Like a Leader
Listening to the summary audiobook of "Contagious" by Jonah Berger is essential for anyone interested in understanding the mechanics of why ideas and products spread. Berger distills complex concepts of social transmission and word-of-mouth marketing into actionable insights, highlighting six principles that make content contagious. By engaging with this summary, you can quickly grasp the key takeaways and apply them to enhance your own marketing strategies, drive engagement, and ultimately influence consumer behavior more effectively, all while saving time compared to reading the full text.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania who specializes in marketing. He has published many articles in top-tier academic journals, and his work also appeared in many journals such as The New York Times, the Wall Street Journal, Harvard Business Review, and Wired. His research has been awarded as the New York Times’s “Year in Ideas”, and Wharton granted him the title of “Iron Prof”.
- People share things that are emotionally resonant because emotions drive sharing. When products or ideas trigger strong feelings, they become more contagious and spread more easily.
- Social currency plays a crucial role in why people share. When individuals share something that makes them appear knowledgeable or special, they gain social capital among their peers.
- Practical value is a powerful motivator for sharing content. When people believe something is useful or helpful, they are more likely to pass it along to others who may benefit.
Brief In, Brilliance Out
Contact: buildlearn.bk@gmail.com
