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Author: Susan M. Weinschenk

Narrator: Ryan

Format: MP3

IBSN: 9780321767530

Language: English

Publish Date: 24/04/2011

Audiobook length: 31 min

Contents

Chapter 1Understanding Human Perception and Attention
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Chapter 2Memory and Learning - Designing for Cognitive Load
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Chapter 3Motivation and Influence - Leveraging Psychological Principles
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Chapter 4The Social Aspect of Design - People in Groups
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Chapter 5Designing for Emotional Engagement
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Chapter 6The Physical Interaction - Ergonomics and Usability
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Chapter 7Integrating Knowledge - Creating Effective and Human-Centered Designs
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Why listen to 100 Things Every Designer Needs to Know About People

Listening to the summary audiobook of "100 Things Every Designer Needs to Know About People" by Susan M. Weinschenk is essential for anyone in the field of design because it distills key psychological principles and human behavior insights that can significantly enhance user experience and design effectiveness. By understanding how people think, feel, and behave, designers can create more intuitive and engaging products, ultimately leading to better user satisfaction and increased success in their projects. This concise format allows for quick assimilation of valuable information, making it an efficient resource for both seasoned professionals and novices alike.

Author : Susan M. Weinschenk

Susan M. Weinschenk, Ph.D., is an esteemed behavioral psychologist and renowned author, with a profound expertise in applying the principles of psychology to understand and improve user experience design. She holds a Ph.D. in Psychology from Pennsylvania State University and has spent over three decades advising Fortune 1000 companies, start-ups, and educational institutions on human-centered design and user engagement. Frequently referred to as "The Brain Lady," Weinschenk has a distinct talent for translating complex psychological research into actionable insights for designers and developers. She is also a sought-after speaker, sharing her knowledge at conferences and in workshops around the globe. In addition to her acclaimed book, "100 Things Every Designer Needs to Know About People," she has authored several other influential works, further solidifying her role as a thought leader in the intersection of psychology and design.

Key Insights from 100 Things Every Designer Needs to Know About People

  • 1. Cognitive Load: People have a limited capacity for processing information, so it’s crucial for designers to minimize cognitive load. Simplifying interfaces and reducing distractions helps users focus on what truly matters.
  • 2. Social Proof: Humans are influenced by the behavior of others, meaning that showcasing user testimonials or popular choices can enhance engagement. Designers can leverage this principle by creating designs that highlight community acceptance and approval.
  • 3. Emotional Design: Emotional responses play a significant role in how users interact with products. Understanding the emotional triggers in your audience can result in more impactful and memorable design experiences.
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