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Author: Seth Godin

Narrator: Ryan

Format: MP3

IBSN: 9781591840213

Language: English

Publish Date: 12/05/2003

Audiobook length: 31 min

Contents

Chapter 1Overview
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Chapter 2The Essence of the Purple Cow
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Chapter 3Strategies for Becoming a Purple Cow
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Chapter 4Marketing the Purple Cow
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Chapter 5Summary and Review
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Why listen to Purple Cow

Listening to the summary audiobook of "Purple Cow" by Seth Godin is essential for anyone looking to stand out in a crowded marketplace. This concise version distills the core ideas of the original text, emphasizing the importance of innovative thinking and differentiation in business. Godin's engaging insights encourage listeners to embrace uniqueness, challenge the status quo, and create remarkable products or services that capture attention. By absorbing these key concepts, you can enhance your marketing strategies and drive meaningful engagement with your audience.

Author : Seth Godin

Seth Godin is an author, entrepreneur, and marketing expert, widely regarded for his influential ideas on business and branding. He has penned over 18 bestsellers on various aspects of marketing, leadership, and the spread of ideas. Godin is known for his direct, accessible writing style and for urging readers to think outside the box. His book "Purple Cow" is a testament to his innovative thinking, pushing for uniqueness in a crowded marketplace. With a background in software and as founder of Yoyodyne (later sold to Yahoo!), Godin's insights are grounded in real-world experience and success.

Key Insights from Purple Cow

  • Being remarkable is essential in today's competitive marketplace; just being good is no longer enough to stand out. A 'Purple Cow' represents a product or idea that is truly distinctive and attracts attention, helping you to achieve success.
  • Marketing needs to shift from traditional methods to focusing on creating innovative products that generate word of mouth. Companies that embrace uniqueness and bold ideas can create loyal customer bases that drive growth.
  • To reach your audience effectively, you must target specific groups that are arguably more receptive to your distinct offering. Niche marketing allows businesses to optimize their impact by catering to those who appreciate their uniqueness.
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Brief In, Brilliance Out

Contact: buildlearn.bk@gmail.com